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Streamline Your Online Photography Marketing

There’s plenty of places for photographers to selling photography online nowadays, but the trap is that you spread yourself too thin and never make a genuine impact. As is often the situation in photography, the smart approach is to do one thing really well. That implies targeting your attention on one internet site. Spend almost all of your web marketing time on it and make it perfect! Send all your prospects through that site, and direct almost all of your promotional efforts toward that one web site.

You can maintain a presence on dozens of other websites, but rather than try to copy everything on each of these sites, just set up an easy portfolio presence on each and use that to direct buyers to your most important site. If a customer truly likes your photo stock images they are going to go where ever to tell them to!

The added bonus is, when you have multiple websites, portfolios, blogs and social media accounts etc, all pointing to your most important site, your most important web presence is going to rank even higher in the search engines, getting you more exposure among photo buyers.

Any time you’re promoting of your web foothold make sure you apply the 80/20 rule. Direct 80% of your marketing time & effort to promoting your main online presence, and 20% to the remainder of your network. Look for set-and-forget options to extend your exposure so that growing your network does not raise your workload!

The important thing is to pick one net presence to target. Make sure each other website, blog or social media account you own links to that site using your most important Key Phrase in the link text. Ie. Never use ‘click here ‘, always use keywords.

Do a quick stock of your online foothold. While you are checking your links, make sure you use your Key Phrase in your internet site titles, meta tags and any suitable page content.

Make a note of all of your private URLs. Put them ranked by importance and keep the list convenient. If you finish up with 20 URLs the top 4 are where you need to direct most of your marketing efforts. Any time you've got the opportunity, you should post a link to 1 URL from the top 4, and one from the rest.

Make a list of all of your RSS Feed URLs. You may not know it, but you’ll have a heap of these. Most blogs and social media accounts will give you a ‘feed ‘ and submitting those feeds is a quick and easy way to promote those pages. You can create a list now and submit that once every month or thereabouts to promote lots of websites, blogs and social media account at once!

Selling photography online doesn’t have to be too time-consuming if you work smart. By planning your personal photography network carefully and focusing your energy on one main web presence, you can achieve some excellent exposure without increasing your workload.

Matt Brading is a photographer and writer with the GlobalEye Stock Photo Agency. He’s recently started publishing with kindle using the Kindle Publisher Pro package.


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